Olaplex is a haircare brand renowned for its patented bond-building technology that repairs damaged hair. Founded in 2014, it offers professional-grade treatments and at-home products designed to strengthen and restore hair by targeting broken disulfide bonds caused by heat styling, chemical processes, and environmental stress.

The brand is popular for being vegan, cruelty-free, and free from harsh chemicals like sulfates and parabens. Olaplex’s innovative products cater to all hair types, focusing on rebuilding hair from within for long-lasting results.